Online radio network ACCURADIO has built an interactive charitable giving opportunity into their music experience. Each weekday until CHRISTMAS EVE (except THANKSGIVING), ACCURADIO listeners can vote for one of three charities (or a write-in of their choice) to receive a $1,000 donation from ACCURADIO. After 30 days of giving, ACCURADIO will have given away $30,000.
Listeners just have to launch one of over 975 channels of music to vote for the charity of their choice. “It fits in with the essence of ACCURADIO. It’s about choice and what works for our individual listeners,” ACCURADIO EVP/Music Programming PAUL MALONEY said. “We’ve always tried to make charity a part of what we do. This is about sharing with our community, supporting people who are doing great things for great causes.”
In addition to listener write-ins, ACCURADIO has pre-selected charities spanning a range of causes – no-kill animal shelters, TOYS-FOR-TOTS, music education programs, the HEIFER FOUNDATION, and a children’s literacy program (CHICAGO-based SIT STAY READ) that motivates kids by incorporating visits from dogs into their tutoring sessions.
- See more at: http://www.allaccess.com/net-news/archive/story/147881/accuradio-launches-season-of-sharing-to-donate-mon#sthash.xsD6lQkw.dpuf